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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Tuesday, August 18, 2009

What I'm working on these days...

It's been a while since I've chatted about what I'm doing at my day job, so I thought I'd let you know what's going on these days.

Begin Shameless Work Plug:

I'm working on a very cool project called "Going to the Max". Basically, in events in St. John's, Charlottetown, Halifax, and Fredericton we'll be getting people out to roll down hills in giant plastic spheres.

But of course there's more. We're going to have cameras running inside the spheres recording each rider's reactions. These will be played on giant screens after each run, and everyone in the crowd will get to text in their votes for their favourite reaction.

This voting will carry on online after the events, and the top vote-getter will win a pretty sweet prize.

So, essentially, it's four big parties brought to you by Lotto Max.

Hope you'll check out the Facebook Fan Page, follow @goingtothemax on Twitter, and RSVP to your local event.

End shameless work plug.

P.S.: We were out testing the spheres the other day (video here) and it is awesome. Both to ride in one, and see others doing it. Seriously folks, this is going to be fun.