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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Monday, July 21, 2008

This is how to do a site wallpaper

The Dark Knight wallpaper/companion execution on is pretty rad. This is some great site wallpaper, people. All your typical imdb content is there, unobstructed, but you've still got incredibly effective advertising.

Yeah, it clashes with the imdb colours, so it's all a little ugly, but the visitor gets their content, and is served an ad, all at the same time. It might be a touch annoying, but nowhere near as frustrating and intrusive as a voken. Wallpaper's the way to go, ya'll. Keep that in mind when you're making your commercial websites.

Hardly anyone will tell you about a cool ad that started covering over what they were trying to read on a website. Almost no one will think it was pretty great that for up to seven seconds they couldn't read what they'd been trying to. At best people will think the ad was pretty silly. At worst they'll be pissed off.

With a wallpaper, at best people will think it was kind of cool. At worst they'll think it was ugly.

Pretty easy choice to make when you have to decide which to go with, right?

Well, it should be.

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