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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Monday, July 21, 2008

Glossary: Hits

Hits are requests for files from a server. When you visit a web page, your browser has to request all the files that make up that page to be delivered to you. Hits do not measure how many times the site was visited, nor how many visitors the site has. They don't even measure how many individual pages were loaded. They only measure how many times the server received requests for files. If your site's home page has 100 images, and a single person visits that page one, you just got 100 hits. Congratulations.

Don't measure your site's traffic in hits, then. Because it's meaningless.


Mitchell McKenna said...

I'm getting the vibe you've taken a networking course before, lol

Joel Kelly said...

Haha! Sadly, no, I had to learn this stuff the hard way (by making the same mistakes and embarrassing myself).