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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Tuesday, July 22, 2008

I can find your audience elsewhere

The internet is not TV, or radio, or print. Lots of people may only watch one or two shows. Lots of people may only listen to one radio station, or only read one newspaper.

Nobody only goes to one website. Your site is not irreplaceable.

I can always find your audience elsewhere.

If you really, really value your website, and see it as a necessary site on my media buy, then you should be trying your hardest to convince me of that. If you see it as so important, so necessary, so irreplaceable that you won't bargain, won't facilitate, won't help, then you're off. I'll find your users somewhere else.

I always can.

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