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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Sunday, May 25, 2008

What, would you say, you do here?

It's odd that I haven't really discussed what I actually do in web marketing for a living.

I think it's because I'm not entirely set on where this blog is going, yet. It's been reasonably professional and painfully formal so far, which bothers me a bit. I'm no stranger to overly-personal blogging, so I'm hoping I'll be able to find a comfortable middle ground soon.

Anyway, my day-to-day job is planning and buying online advertising campaigns. So I get briefed on the client/product/creative and I plan the online execution from there. I find the sites to purchase impressions on, make the buys, monitor campaigns, and work with the client to keep them up to speed. So that includes a lot of research, negotiation, and more spreadsheets and acronyms than could be easily imagined. Oh, and meetings after meetings after meetings...

That's for the display side. I also handle all the search marketing for our client's campaigns, both PPC and SEO. So I would set up and monitor and maintain Google/Yahoo paid link campaigns, and make SEO recommendations.

The rest of my job is being the internet expert in the office. Lots of meetings explaining social media, why CTR isn't as important as people would like to think, explaining the difference between reach and %Comp UV, and why if you make a website with a loading page you should be fired from the internet.

I'm actually preparing an hour-long talk that I'll be presenting to all my coworkers on Thursday about Web 2.0 and Social Media. I'm going to try to have it recorded, so depending on company policy I might be able to post it online.

So, yeah, that's a little bit of what I do. And also I'm the one male in the media department, so the other part of my job is being "the guy" who tries to turn the conversation away from Girlicious and toward Indiana Jones. With limited success.

1 comment:

parnika said...
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