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My name's Joel Kelly and I live in Halifax, NS.

I'm a 20something guy doing digital and social media strategy for a Halifax-based marketing agency.

I'm a vegan nerd and marketing asshole.

You should follow me on Twitter.

Contact me about whatever (like, say, your marketing questions) at

Wednesday, June 11, 2008

You'll have another best idea

Don't save great ideas for media or creative executions (or anything, really) because you think they might work better with some ideal future campaign or situation. Use it as soon as you can, even if it feels like you're "wasting it" on a campaign that's not high-profile, or doesn't have a huge budget.

You'll have another best idea ever.

You might worry that you won't, though, that you have this one great thought that you need to save until you have the perfect opportunity to use it the way you think is ideal. You're sabotaging yourself, though, and you won't be happy with the campaign you're working on, and you'll never be happy with your great idea because you'll likely never get to use it exactly how you'd like to.

People who seem to have great ideas all the time are no different than you or I, they just use the good ideas they have as soon as they come to them, confident that, eventually, another good one will follow.

It's frustrating to talk to someone who says that they had a great idea for a website or advertisement, or anything else, but they didn't use it because they wanted to "save it."

People don't care if you have a great idea you're holding onto, they only see that you're not executing on any great ideas. It's small consolation that maybe someday you'll be of some use.


Alias Grace said...

I could not agree with you more! I think the concept should apply to life in general as well. Too many people have great ideas that they're afraid to take a chance on but the surest way to make your great idea fail is to not use it at all!

Joel Kelly said...

Too true, Alias! I wish I could say I took my own advice all the time, but it's definitely something I think everyone should work on. If it's a good idea, use it. If it's a good plan, go with it! Just don't worry that there might be something better.