SEO in Halifax

I recently proposed SEO services and was told that my company's rates were much too high. Which was a little shocking because I'd basically cut the price in half because I thought it would be a really interesting project to work on, and a great win.

The impression I got from my contact is that they essentially ended up going with the proposal with the lowest price. Not an entirely rare thing for a company to do, but SEO and internet marketing in general seem to be really overlooked and misunderstood means of advertising in this city.

Halifax is in Atlantic Canada. According to comScore, Atlantic Canada leads much of the rest of the country in the per captia people online, and the time they spend online. Canada is a world leader in these same measures. Meaning Atlantic Canada is a world leader. And yet they just don't get it...

If you're a business in Halifax, you need SEO. If you're a business in Halifax, you should be advertising online. That's where your customers and prospects are, for almost any product or service you might offer.

People here are online, a lot. It's really that simple.

Obviously much of the numbers for the region could be skewed by the fact that we have so many post-secondary education institutions, meaning that we have a disproportionate number of the most web-savvy demographic in this city. But those people have friends, they have parents, so even if they might not be your audience, they know your audience. If they see your message they can inform the people who need your message.

To neglect the internet is a silly, silly move. No matter what target you're after.