Recent Speaking Engagements

Just trying to keep a list that I can link to of speaking engagements I've done over the last year. Gives me a post I can update as I do more.

"Using Social Media for Social Change" - Session hosted at Mobile Tech 4 Social Change Halifax about how to use social media to gain awareness (and raise money) for your charity or non-profit.

"Going Social" - (Atlantic Internet Marketing conference) How to make your marketing more effective by giving people something worth talking about, and helping to facilitate that conversation

Interview on Haligonia.ca about unfriending on Facebook and managing your social network contacts.

"Unfriend Someone Today" - (Podcamp Halifax) Presentation on managing your social network contacts

While an employee of Cossette Atlantic I gave presentations on social media and web 2.0 to:
Atlantic Canada Tourism Partnership
Bell Aliant
Workers' Compensation Board of Nova Scotia

What do you wish big brands knew about the web?

This is a total cop-out of a blog post, I know, but I'm genuinely looking for some advice here.

I've been going around to some of our clients and, well, explaining the present and future web to them, and how it relates to marketing. And also, more importantly, how their audience expects to interact with their brands.

On Tuesday I'll be at one of our major clients and, at this point, I'm a little at a loss of what direction I'll take the presentation. Likely I'm suffering from an embarrassment of riches when it comes to things I could help them with, and that may be precisely the problem. Large companies seem especially likely to misuse or misunderstand this whole interwebernet thing, and it's tough to find a good way to get a lot across without just coming in with a million bullet points (not on slides, because bullet points on slides are awful and you should never use them) of what could be done better and just overwhelm them and myself with information.

So, take a large company, particularly in this market, and tell me what they're doing wrong with the internet. Be it their advertising, their website, or the way they're handling (or, more likely, simply ignoring) social media.

Please...?

You'll be my total BFF if you help me out.