I really just do this to get famous

Step number one complete: Mentioned in the Financial Post.

Neat.

My Hiring Announcement

I don't normally talk about my day job here specifically, but I thought this would be cool to show you.

Colour, my new employer (yes, the website is a single page of Flash... I know.) has announced my hiring and @pirie's appointment to Vice President, Social Media using a social media news release. Traditional press releases are difficult to parse if you're just looking for some quick facts or quotes or pictures, are annoying to post to social networks (as they're so often just PDFs), and are typically lenghty reads when you're just trying to find out what the main point is.

So Colour is now doing all their news releases as social media releases. Check out the latest, "Social Media Growth at Colour Leads to Promotion and New Hire."