Content isn't king

Cory Doctorow once wrote, "Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about."

This applies so strongly to your marketing strategy. Is your ad just content, just a message telling people to buy what you're selling? That assumes that convincing people that your product is best is enough. But it's not.

Content isn't king, it's not the point. It's the conversation that surrounds your content that's important.

"But nobody's talking about my content," you say.

Well, that's bad. You should probably do something about it.